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9th November 2020 ·
Coupon Case Study: 63 Coupon Statistics You Need to Know
https://www.clipandclickcoupons.com/iherb/coupon-statistics-case-study/
Coupons have a direct impact on how consumers conduct their shopping. While coupons used to be associated with promotions that would be found in the Sunday paper, that’s not what we see today.
Today coupons are targeted and digital. And they have the power to influence a consumer in profound ways, from their purchase patterns to their brand loyalty.
Recent research has shown that ninety percent of customers use their coupons in the same way as they go through the purchasing process. For brands, this is good news.
This research tells brands that they can reach both new and existing customers in a specific way to influence their purchasing decisions. For all of the couponing statistics, you should know in 2020, check our list below.